Traditional Database vs Segmented Database

Smart Database

Database segmentation allows for messages and communications with customers to be sent to individual segments rather than the entire database at once. This results in higher conversions with campaigns, increased revenue, and improved customer retention.

Traditional Database

Traditional databases don't segment enough to know individual customer interests, spending habits, visiting frequency, and other information to accurately reach the right customer.

Where Can Albatross Help?

Greens Fees & Tee Times

Fill slow tee times throughout the day and week, increase average group size, and increase frequency.

Pro Shop Merchandise

Sell more pro shop merchandise and increase average the percentage of customers that purchase.

Food & Beverage

Increase number of customers who use the restaurant, grill, or bar, and increase average check.

Practice Facilities

Increase purchases of range balls, lessons, new sign ups for leagues, tournaments, and clinics.

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